About Us

SEO Friendly Title: Geelong's premier custom home builder

Design masterfully. Plan precisely. Build perfectly.

At Project Circular we create builds that reflect unique character and thinking. Whether you’re looking for a tree-change and dreaming of creating a custom-built home or wanting to maximise land potential with a multi-unit and townhouse development; our creative teams have the versatility to deliver the desired effect alongside smart design, expert planning and optimal finishes. We are a builder with investor values. Breaking new ground with our dual offer of ‘Consultant’ and ‘Builder’ to a diverse portfolio of properties in suburban, coastal and country areas, Project Circular is only limited by imagination.



SEO Friendly Title: Greater Geelong: Building a clever, creative city-region


SEO Friendly Title: Custom Builders Geelong

We are a specialist residential building company breaking new ground in the design, planning and build of multi-use developments in the City of Greater Geelong.

At Project Circular we collaborate with clients from ‘brief to build,’ helping create possibilities invisible to them.

Our aim is to masterfully plan, simplify and accelerate progress, streamlining all elements of the building process with full-circle energy in rotation.

We take pride in our most important work – partnering with clients – to manifest uniqueness alongside continuous engagement and consultation.

We work side-by-side with first-time builds and seasonal investors, helping bring transparency, stability, quality and profitability to property.

Our clients rely on us because we are a builder with investor values, managing all projects like they’re our own.

And it continues with our ability to understand the need for smarter solutions, optimal finishes and structural integrity without compromising quality.

As a locally owned residential building company we understand why our clients want to live and invest here; because Greater Geelong is amongst the most profitable in regional Victoria, continuing to attract and gain strong property momentum.

Custom Built Homes

SEO Friendly Title: Geelong's premier custom home builders

At Project Circular our Geelong-based townhouse builders and custom new home builders, work with our clients from the initial planning stage to subdivision, right through to construction and delivering the finished product.

We meet with clients and find out their needs in order to plan and deliver their desired outcome for their property. Our designer will assess the site to identify its maximum potential and come up with plans that will suit the client’s wishes and budget, whilst complying with specific council requirements.

Once our client is satisfied with every aspect of our plan, we will begin applying for a building permit and begin the process of creating the dream home you’ve always wanted. (more…)

Townhouse Development

SEO Friendly Title: Townhouse & Unit builders, Geelong

Project Circular’s, Geelong-based custom builders are specialists when it comes to the building and development of multi-dwelling townhouses and units. We pride ourselves on our ability to deliver a tailored approach to every project, we work with you through every stage of the building process, from planning through to construction and beyond.

Our team has the skills and experience required to deliver small or large-scale projects, whilst also being small and flexible enough to work with you every step of the way. With decades of collective experience working in the building industry, from small residential builds to large projects, we know that developers need a reliable builder that can personally monitor and control all stages of a project. (more…)


SEO Friendly Title: Browse our Geelong home & townhouse projects

View our latest projects showcasing unit and townhouse developments and custom home builds in Geelong.

Contact Project Circular to achieve great things on your next project.


SEO Friendly Title: About Project Circular - Geelong's premier custom home builders

Design masterfully. Plan Precisely. Build perfectly.

At Project Circular we create builds that reflect unique character and thinking. Whether you’re looking for a tree-change and dreaming of creating a custom-built home or wanting to maximise land potential with a multi-unit and townhouse development; our creative teams have the versatility to deliver the desired effect alongside smart design, expert planning and optimal finishes. We are a builder with investor values. Breaking new ground with our dual offer of ‘Consultant’ and ‘Builder’ to a diverse portfolio of properties in suburban, coastal and country areas, Project Circular is only limited by imagination.




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Project Circular Pty Ltd
2/7-9 Douro St
North Geelong ,
0417 505 811



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Hamlyn Heights | How Project Circular is generating new investor records with quality builds combining design and locality

With thousands of square kilometres on offer across the region of Greater Geelong, how do you narrow down the search on where to invest? You could be looking for a high-growth town to build an investment property, or maybe you want to live in a community with a certain buzz about it. Either way, the good news is that if it’s the right spot, Project Circular is probably already building there.

Quick land sales estates may seem like the perfect option to buyers now – but it’s the fusion of custom design and locality that will consistently succeed in leading investors to the inevitable sale, now and in the future – and the area of Hamlyn Heights is a prime example of custom-built, multi-dwelling sites being snapped up at exceeding competitive prices.

One of Project Circular’s recent Hamlyn Heights project is an example of such fusion within a zone where our broader design team and investors alike are embracing regionalism and new building materials, given that these structures need to be built to withstand future demands and councils growing urban vision.

“Project Circular helps clients hunt-out the best growth areas for the opportunity to subdivide and build a multi-site
development with competitive modern features.” With increased investment sentiment new builds are being
characterised by the reliance on needs, construction materials and new ideas specific to its particular locality – a type of design / architecture which is ingenious to a specific time and place and not replicated elsewhere.

In this time of rapid urbanisation, Hamlyn Heights is growing and rising amongst its surrounding suburbs – a middle to upmarket residential suburb, it has a fine array of sporting facilities around the Vines Road community centre. The suburb offers sweeping views across Corio Bay and is some parts, north to the You Yangs. Hamlyn Heights is central to everything – just 10 minutes’ drive from Geelong, 50 minutes from Melbourne and 30 minutes from the Surfcoast; and the Midland Highway provides a direct link with some of Victoria’s favourite inland destinations.

These surrounding indicators are the key build / investment drivers behind elements of Project Circulars’ functional
design for the location, the process of responding to the needs and desires of the residents who will use the property
in a way that allows their needs or lifestyle desires to be met. Functional design is both an outcome and a process.

Good design that accommodates locality draws buyers in, whether through visual appeal, feel, ease of use, or sheer
amazement. Anyone who has stepped into a well-planned build and felt the desire to build or live in the space has
experienced this – the property just feels right.

“We work with clients to maximise land space whilst considering unique ways we can incorporate seamless
functional transitions in design that are built for the locality, infrastructure and future investor needs.”

This is, in part, the aesthetic value of design in the right locality – we are naturally drawn to things we find worth
investing in – and this is Project Circular’s key driver. But aesthetics is hardly the limit of what makes a property worth investing in. There are plenty of new areas out there that are selling house and land packages – but what will these areas look like in the future and how will investors in 10 years from now appreciate them?

“Since the beginning of my career in building, it’s never been ‘a build as usual.’ With the constant adaptation of
increased property prices, increased demand for land, building for investment has incorporated the skills and
expertise of local builders as opposed to formally-trained architects.”

Project Circular’s properties centre on the functions that the building type is required to perform in its location. This means the design generally will evolve over time, becoming more refined and tailored to the contexts in which it exists, including the availability of resources, local technology and innovation, climate, local culture, transport, environment, economic conditions and historical influences.

Adrian explains, “I’m always readily available to help guide purchase and investment decisions and happy to share my in-depth knowledge of Greater Geelong’s local markets and what the locality means for the build. Project Circular knows which areas are pockets of growth.”

Want to know more about where to invest and more on Project Circular’s most recent Hamlyn Heights multi-site development that broke sales records? Contact Adrian today or read more here Geelong: Hamlyn Heights townhouse development – Project Circular

Geelong consultant + builder with investor values: How savvy Hampton investors continue to make big investment waves across the bay

Victoria’s regional cities present many opportunities for the astute investors or individuals looking for a guaranteed return on investment. The 2020-21 property market has played a vital role in getting property investors to review inner-city investments as international property investors dive and the average rental vacancies rise within Melbourne. It’s been a catalyst amongst property investors as buyers move from the city and come back to the building game following the slow downfall of Melbourne inner city property values. More investors are now looking to regional parts of Victoria such as Geelong and the Surf Coast that usually record strong price growth and have the benefit to overflow from the strong population growth occurring in Melbourne.

Geelong ranks as one of the Top 5 markets in Australia, in terms of sales volumes and potential for price growth – supplying a diverse range of property for different budgets. Suburbs across the region are among the most profitable in regional Victoria. There is a renewed demand in homes and investor interest in Geelong and the Bellarine Peninsula and it comes as no surprise that Geelong continues to emerge as an incredibly strong local economy – a busy market, driven by its affordability.

Our client’s investment journey started with Project Circular a little less than 5 years ago in which we have helped grow their property portfolio significantly. Living and working across the bay in Hampton, our clients had to think beyond their own backyard and tap into a growing market to make their property portfolio to work and grow – quickly.

‘We were on the hunt for a market that would allow us to do more with our money, and the Geelong property market is perfect strategic platform whilst partnering with Project Circular to make it all happen. It meant that instead of investing our money into an already built apartment and struggle to obtain consistent rent in a declining inner-city rental market, Geelong gave us the option to buy land, subdivide, build, rent and / or sell.’

The competition and liveability options in Geelong are growing rapidly, with population growth a strong driving factor behind significant infrastructure and commercial investment. Greater Geelong is becoming the hub for savvy investors as we’re witnessing the increased investment by clients of building long-term industry relationships with like-minded financial institutions, architects, builders, joint-venture partners, landowners and sales agents and developers to unlock the maximum value in each of their investments.

‘When looking for a builder, Project Circular were the only consultant and builder with investor values in a packed marketplace. Adrian was quickly able to help us strike hot investment sites and transparently detail the potential return on our residential property with detailed price plans.’

By 2047, Greater Geelong will be internationally recognised as a clever and creative city-region that is forward looking, enterprising and adaptive. Momentum in property investment is predicted to rise due to the combined impact of population growth, diversified industries, new infrastructure and increasing recognition of the regions potential. First-time builds and seasonal investors are recognising that buyers and renters are prioritising lifestyle as a leading investment factor. Project Circular understand the local Geelong area and we have the experience to help you improve the likelihood your application to build will be approved. From here, we deliver exceptional high-end results to surpass client’s expectations.

‘Despite living across the bay, throughout the build process, we were across every detail. Project Circular implemented a detailed quality control plan throughout; underpinning each development through accountability for contractors, regular project meetings and maintaining complete records of costs, variations and quality.’

‘Project Circular is paramount to our success. Working with Adrian directly, ensured the quality and construction of the development. He went beyond the brief and is a partner who not only just satisfied the qualification criteria but with whom we, the client has a positive synergy with. This streamlines the entire delivery process and ensures a consistent quality to build.’

We take pride in our partnership network, treating clients and suppliers as part of our own family with whom we share a mutually respectful and beneficial relationship. Our affiliations go beyond the terms of contract or standard business relationship. Instead, we take the time to develop collegial, collaborative partnerships, and foster open community to deliver the best result for each development. This is the key point-of-difference, because it means with our consultant and builder offering the investor can specify exactly what they want in a property – from build to financial goals.

‘Adrian is central to the vision and progress of our investment developments. For him, it is imperative that he continues to manage the relationship from the commencement to the handover process, working in tandem with suppliers and trades and prioritising clear communication. As an investor, we appreciate this hands-on approach, which has led to several longstanding partnerships.’

Don’t waste time spinning your wheels without getting results and trying to fit into an investment market that doesn’t give you options. ‘Adrian and his team aren’t regular builders, they’re an investment vehicle – always ensuring our investment is well matched to the outcome and goals we’re wanting to achieve.’

Investor update: this multi-site investment property broke suburb records in the December 2020 property market and our clients and are now in the process of finding a new investment in Geelong. Check out our most recent Projects to learn more about these projects and our clients next investment moves.

Geelong: Hamlyn Heights townhouse development

Located in the ever-popular suburb of Hamlyn Heights in Geelong, this 4-townhouse development is the most recent project for our repeat clients extensive new-build portfolio.

Living and working across the bay in Hampton, Melbourne, our clients wanted to reinvest in Geelong, a growing market where they could do more with their money – and partnered with Project Circular to help their property portfolio grow faster and smarter.

Project Circular helped our clients hunt-out the best growth areas for the opportunity to subdivide and build a multi-site development with competitive modern features. Each townhouse boasts three bedrooms and two bathrooms – the epitome of low- maintenance living.

We worked with our clients to maximise the land space whilst considering unique ways we could incorporate seamless indoor and outdoor living and functional transitions, including broad terraces to bring in natural light and the flexibility of entertaining options.

Features – 

Features throughout the home include:
Master bedroom with walk-in robe, built-in robe & ensuite.
Remaining bedrooms with built-in robes.
Split-system heating/cooling in every bedroom & living area.
Central family bathroom with separate bath.
Powder room.
5 burner gas cooktop & electric oven.
Caesarstone benchtops in kitchen.
Undercover deck on the balcony from the living area with views of the You Yangs.

Frosted windows upstairs for privacy.
Downlights throughout.
Floating floorboards throughout.
Carpets in bedrooms.
Floor to ceiling tiles in bathrooms.
Camera & intercom system.
Double lockup garage with internal access.
4000L water tank.

Styled Kitchen
Styled Kitchen


Lara (McClelland Avenue) multi-unit development

This quality built multi-site development was strategically planned and designed to fully maximise the 830+ sqm land for our investment savvy clients who aimed to attract a broader investor base looking for an extended urban style and sophistication right in the heart of Lara – a growing property investment area in the City of Greater Geelong.

Leading the planning and subdivision process through council, Project Circular successfully subdivided on four titles, on which the two-bedroom units were built with a highly liveable floorplan, each with a single lock-up garage and courtyard.

Each unit features additional: open plan living meals and kitchen area with walk in pantry, large bathroom with corner shower, bath, vanity and toilet with direct access to bedroom one, European laundry, single garage with direct internal access.

Property features –

Separately titled with common driveway

Quality fittings throughout
Single lock-up garage
Private courtyard

600mm Gas Cooktop
Electric Oven
Dishwasher and a Gas Ducted Heating System.


Geelong: Fast-tracking investor dreams to ingenious reality

Navigating a client’s initial vision to project optimization in record time is equally as much a builders’ dream as it is investors. Fortunately, it’s possible. Project Circular have successfully broken the code and turning investor wish-lists into timely plans, without breaking budget rules. Discover how our tactical steps and leadership helped maximise design potential, planning and build for a Senior Home Lending Specialist recognising now is the best time to invest with such low interest rates.

Designing and building your investment property can feel like moving mountains at times, with plenty of frustrating obstacles along the road and invisible options on how to maximize property potential…

I know, banks may not loan out the money you need, the architects you hired can’t come up with the blueprints they promised, and the back and forth between you and another builder crushes your investment dreams and costs more money unnecessarily. I’ve heard it all and I’m here to reassure you that planning and building your investment property with Project Circular is a wonderfully productive and rewarding experience.

On the flipside, being faced with so many choices and uncertainty about the potential outcomes can be mildly terrifying, especially if you have never before had to make decisions or have little time to manage and stay ahead of all the variables – but our objective is to help you every step of the way.

Engaging with Project Circular early, means we can help you develop plans with our architect, provide exact budgets and costs as well as simultaneously run through council and give you practical insight into how your property potential can be improved.

The successful synergy of the Osborne Avenue project started from the very first phone-call when the investor, a senior home lending specialist at the Commonwealth Bank, brought their non- negotiables to our first conversation and I listened to their must haves – tenacity and maximised potential, being the guiding elements.

“Adrian provided his expert advice in advance and immediately knew what was possible without needing to reference council regulations. This was genius and positioned us ahead of the investor game.”

Understandably, investors, too, often want to fast track the process of building wherever possible and may be less concerned about personalizing the build and more focused on maximizing the potential return on their investment. We get it. In fact, we only proceed with plans until our clients have an exact cost from us. This assures we can get council approval on what you planned, and investors start collecting returns sooner than anticipated.

To ensure our clients plan and build an investment property that brings about a competitive edge, we make sure the blueprints clearly show how your design should be built and what it will cost you. “Having detailed breakdowns and a true investment cost upfront with no room for

additional or hidden expenses along the way, means there’s no need (for us) to re-apply for extending borrowing capacity and have the project stall.”

After our first meeting with our Osborne Ave clients, we sat down with our architect and extended team to layout the client’s non-negotiables – emphasising the key elements the investors were not willing to compromise on. Project Circulars’ architects can make sure the design you need is clear cut and refine an impossible idea you have into something possible for me, the builder, to accomplish.

And since we already know your budget, we can assess the room for any lavish additions (remembering this is an investment property wanting to gain a competitive advantage, so why not, right?). If there are elements that eat too much of your budget, we can also make sure your must-haves stay in the blueprints and are built to perfection come hand-over day.

“Project Circular knew our competition upfront and there was no need for us, the investors, to research and better understand how our investment property could differentiate itself and appeal to more buyers in Geelong’s growing investment market.”

Choosing everything from the materials and colours for your roof, floor, bathroom and kitchen tiles, through to the interior and exterior walls, flooring, carpets and cabinetry opens up a lavish array of competitive possibilities.

Our interior and exterior colour-boards remove the guesswork from the selection process and ensure the investment properties look just as stylish as your nearest competitor that may have inspired the selection of your style.

I knew our consultant and builder objectives were met when I received a call from our Osborne Ave investors to say, “When we saw the approved planning permits come through, we knew celebrations were in order: the return on our investment property was well on its way, much sooner than we could’ve done so ourselves.”

This was and is a significant mutual milestone. No more putting up with a bland, spec townhouses that look like the rest of the street, and no more compromises on structuring your life around the investment. You’re on track for an investment property on your own terms, and competitive success to look forward to.

Inspiringly, the Osborne Ave project is currently at frame stage with completion of the townhouses due in June 2021.

Watch this space.

Architecturally designed, custom built home in Armstrong Creek

Project Circular completed a beautiful, architecturally designed, custom built home for clients in Armstrong Creek. We worked with our client and architect to achieve a home that was functional and had all the modern luxuries.  The project was completed on time and on budget with our clients being extremely satisfied with their new home.

The home featured:

Talk to Project Circular Geelong about building your custom built dream home.


Geelong-based unit builders create luxurious Hamlyn Heights units built for comfort

Project Circular’s team of Geelong-based unit builders recently completed a 2 lot subdivision project in Hamlyn Heights, with the efficient use of space giving residents 3 bedrooms and a double garage!

Our team worked tirelessly on this project to ensure the needs of the client were met every step of the way. Both units in this two lot subdivision consisted of the following:

Contact us to find out more about our unit development capabilities. We can work on larger or small projects, with an established relationship with many local councils, planners and other relevant stakeholders.

Geelong townhouse builders make the most of every inch of space

Project Circular recently completed an exciting building project in Belmont. Our Geelong townhouse builders worked collaborative on this project to deliver the following:

This project was all about an efficient use of space, ensuring every townhouse had the appropriate attention to detail and adding those finishing touches that make a building feel like home. Project Circular’s workmanship really stands out on these types of projects where consistency, communication and time management are vital.

Want to find out more about our townhouse development and building services? Contact us and chat with one of our friendly staff members today.

Townhouse builders create stunning modern double storey townhouses in Geelong West

Project Circular recently finished a custom townhouse building project in Geelong West, with 2 double storey townhouses erected on a 388m2 site. These luxurious, architecturally designed dwellings allowed our team to showcase their capabilities. This project consisted of the following:

Our team worked with everyone from the architect to the client, to ensure the vision for these townhouses was completely brought to life in every way possible. All parties involved were extremely impressed with the end result! To find out more about our townhouse building services in Geelong, please get in contact with our team.